The LUKAS is an event rooted in the UK, both British lovers of Latin culture and the Latin, Spanish and Portuguese communities, with increasing international reach, especially in Spain, Latin America and the US.
As the UK votes for its favourite Latin dancers, musicians, footballers, personalities and restaurants, the global media coverage creates a surge of voting globally, especially from Europe and Latin America itself, each country supporting its footballers, artists and personalities from abroad. Voting culminates in a gala ceremony hosted by Spanish TV presenter Boris Izaguirre, and attended by many celebrities (ballet stars, footballers, musicians and fashion icons) as well as the UK's top Latin business leaders, many corporate guests and those invited by our corporate sponsors.
The LUKAS is a 6 month marketing opportunity entailing global media coverage and huge public engagement, as nominees and fans campaign and vote for their favourite Latin personalities .
Facts about our audience:
The voting site recieves 5,000 unique hits a day during the two month voting period. According our survey of 2014 voters (40,000 sample):
- 80% of our audience is English speaking
- 83% intend to travel to Latin America, Spain or the Latin Caribbean in the next year.
- 53% transfer money abroad atleast once a month
- 67% ring abroad atleast once a week
- 78% consume Latin America or Spanish food or drink atleast once a week
- 27.5% are between 16-24
- 33.5% are between 25 and 34
Our goal over the next 5 years is to realise the international potential that the LUKAS has shown in its first 3, as a major global event, rooted in the Latin American, Spanish and Portuguese communities in the UK and Europe, with widespread international participation and media coverage.
If you are interested in associating your brand with an event that reaches millions of Latin culture, food, sports and travel lovers please contact us via our contact page .