Vice President of Marketing Solutions at Live Nation UK, Lisa Lugo oversees the team responsible for developing programmes for brand partners across Live Nation’s festivals and venues, Lugo has worked on brand partnerships for businesses including Amazon Music, Carlsberg, Pepsi and Smirnoff. Last year she picked up the Change Maker Award (Brand) at the Global Women in Marketing Awards, a reflection of her impact, commitment and adaptability.

Asked recently 'What would be your advice to women starting out their career in marketing today?' Lisa says: "Focus and spend time on projects that matter and have impact. If those sorts of projects are not being assigned to you, ask (or find it via a side hustle). Sometimes you have to create your own opportunity. Work may not fulfil all of your passions, especially at the beginning of your career when you're figuring out what you'd like to focus on so it's important to pursue outside projects that do. For example, I've mentored throughout my career, and I'm now helping friends who run Latino Life UK. Build your network across different industries and different backgrounds. The most interesting collaboration and insights can come from those experiences."