Brought up on afro-Latin music and an avid salsa lover to this day (with a collection of over 3,000 salsa vinyls) Venezuelan-born DJ and promoter Jose Luis pioneered the reggaetón movement in Europe, with his launch of the now legendary 'La Bomba' nights at London's iconic Ministry of Sound in 2004 (later franchised to Ibiza, Germany, South Africa and Hong Kong). Over the last two decades, alongside many innovative clubnights, Jose Luis also directed many of the UK's most important Latin festivals, such as Latin Splash, Carnaval del Pueblo and the Latin Stage at The Notting Hill Carnival. Currently he is Director at 'LatinoLife in the Park' - the UK's largest Latin Music Festival - and programmes Latin stages at other major UK festivals such as Lambeth Country Show. He also runs the UK's biggest weekly Latin clubnight, bringing 1,200 clubbers every Saturday to VIVA at London's Lightbox nightclub.

Jose also owns Candela Records, the UK's only label dedicated to urban Latin music and heads LatinoLife's Talent Development Programme - with the aim of supporting and developing homegrown Latin talent. As such, he runs LatinoLife's Incubators - industry events and camps for all those with a professional interest in the creation, promotion and distribution of Latin Music in the UK. Jose Luis holds degrees in Latin American Studies and Electronic Music Production and has written many music articles and interviews for UK media. Rooted in a deep love of Latin music, years of expertise and loyalty to his roots, Jose Luis is a central reference point for Britain's Latin community and the go-to person for the UK Music industry and media, when it comes to Latin music.